The Liquid UI Trend: Fluid Animations That Convert
Organic motion design isn't just beautiful — it dramatically improves engagement and time-on-site. We break down the techniques powering the best sites in 2025.
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8 min read
Core Web Vitals in 2025: What's Changed and How to Win
Google's page experience signals have evolved significantly. Here's everything your development team needs to know to stay ahead of the curve, maintain top rankings, and deliver experiences that users and algorithms both love.
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Design
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Development
Next.js 15 App Router: A Practical Migration Guide
We've migrated 12 client projects to the Next.js App Router. Here's our battle-tested playbook, the pitfalls to avoid, and the wins you can expect.
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UX Research
How to Run Effective UX Research on a Startup Budget
You don't need a $50k research budget to understand your users. Here are the lean methods we use with early-stage clients to validate product decisions fast.
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Business
When to Rebuild vs Redesign Your Website: A Framework
One of the most common questions we get from clients is whether to redesign their existing site or start fresh. Here's the decision framework we use internally.
Aa
Design
Typography Systems: Building Scales That Scale
A well-crafted type scale is the invisible backbone of every great design system. Here's how we approach typographic hierarchy across complex multi-brand projects.
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Performance
Image Optimization in 2025: Beyond WebP and Lazy Loading
AVIF, responsive images, CDN edge optimizations, and the new `fetchpriority` attribute — the complete modern guide to shipping images that don't kill performance.
TS
Development
TypeScript Patterns We Use on Every Project
From discriminated unions to template literal types — the TypeScript patterns our senior engineers reach for again and again to write safer, more expressive code.
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Business
How We Price Web Development Projects (And Why)
Transparent breakdown of how we scope, estimate, and price web development engagements — and why value-based pricing almost always beats hourly billing.